McKinsey - Legal innovation and generative AI: Lawyers emerging as ‘pilots,’ content creators, and legal designers
- kholmes21
- Jan 21
- 1 min read

Ilona Logvinova, Associate General Counsel and Head of Innovation for McKinsey Legal, explores the transformative impact of generative AI (gen AI) on the legal profession, viewing it as an opportunity rather than a threat. She advocates for leveraging AI to automate routine tasks, enabling lawyers to focus on creative, strategic, and high-value work. Highlighting the importance of collaboration with AI tools as "copilots," she emphasizes the need for design thinking and prompt engineering to ensure effective interaction with technology. Logvinova envisions a future where legal professionals are empowered to elevate their expertise, creativity, and client engagement through thoughtful adoption of innovation.
Key Messages
Opportunity in Automation: Generative AI can handle repetitive legal tasks, freeing lawyers to focus on strategic, creative, and innovative work.
Lawyer-AI Collaboration: Effective use of AI as a "copilot" requires lawyers to oversee and collaborate thoughtfully, ensuring optimal outcomes.
Revolutionizing Legal Training: Gen AI enables junior lawyers to engage in substantive learning earlier, shifting the focus from repetitive tasks to holistic skill development.
Design Thinking in Law: Human-centered design thinking and prompt engineering are critical skills for framing legal problems empathetically and effectively utilizing AI tools.
Empowering Creativity: By automating routine work, AI creates space for lawyers to become more creative, innovative, and impactful in their practice.
Evolving Legal Roles: Future legal professionals must adapt to become not just technical experts but also strategic business partners and innovative problem-solvers.
Ethical Practice: Lawyers should leverage AI responsibly, avoiding automation bias, and maintaining high standards of judgment and ethical reasoning.
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